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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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01780_Field_OMMC T8.txt
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1996-04-10
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623b
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14 lines
His techniques rely on a solid training and discipline
in strategies of analysis of prose, ways of reading
things written and reading the writing itself. That
is, looking at the form of the writing and making
certain deductions about the user, and then
bringing those over to the area of popular culture
and beginning to use them there. Not just on
things like newspaper and advertisements but also
on the forms themselves: on radio itself, on TV
itself.
It takes a lot of work, a lot of discipline, and to do
it well, I suppose, makes it look easy. Like
somebody coming out of a piano recital and